01Tea & Matcha
Japanese matcha, tea, tea-based beverages and accessories inspired by the culture of tea.
Singapore · Japan
A thoughtful
selection
from Japan.
Bringing selected Japanese food, beverages and lifestyle products to contemporary life in Singapore.
Quality · Craftsmanship · Everyday life
HOWA / 2026
From Japan, for everyday life
We curate products distinguished by quality, craftsmanship and their place in everyday life.
HOWA PTE. LTD. is a Singapore-based retail and wholesale company. We introduce selected products from Japan through retail, wholesale and long-term brand partnerships.
01 / About HOWA
Japanese quality,
contemporary life.
和
Harmony, considered living,
and enduring quality.
HOWA was founded in Singapore with a clear purpose: to introduce thoughtfully selected Japanese products to contemporary everyday life.
Having lived and worked in Japan for many years, HOWA’s founder has developed a deep understanding of Japanese culture, consumer preferences and the values behind Japanese craftsmanship. This first-hand experience provides the foundation for our approach to product selection and brand development.
Japan has a distinctive way of approaching everyday objects and experiences—one shaped by attention to detail, respect for materials and a careful balance between function and beauty. HOWA seeks to bring this sensibility to consumers and businesses in Singapore.
As a newly established company, we are developing our initial product portfolio and building relationships with selected brands, manufacturers and suppliers in Japan.
02 / Our Collections
What we
curate.
Four complementary categories, selected for modern everyday living.
01
02Food & Beverages
Specialty beverages, vinegar-based drinks, packaged food and other selected products from Japan.
03Home & Living
Tableware, kitchenware, home fragrance and functional objects for considered everyday living.
04Bath, Body & Wellness
Bath, body, personal care and non-medical wellness products for everyday comfort and well-being.
03 / Our Approach
Thoughtfully selected.
Responsibly introduced.
Select
We identify products based on quality, authenticity, design and relevance to contemporary consumers.
Connect
We build direct and long-term relationships with Japanese brands, manufacturers and trusted suppliers.
Introduce
We bring products to Singapore through online retail, wholesale distribution and considered retail experiences.
Grow
We develop each product and partnership progressively, guided by market response and long-term potential.
Retail
Direct-to-consumer digital channels, curated experiences and future physical locations.
Wholesale
Selected products supplied to retail, food-service and hospitality partners in Singapore.
Brand partnerships
Long-term distribution relationships with Japanese brands and manufacturers.
04 / What’s Next
Building HOWA,
one collection at a time.
Our projects will be introduced progressively as we establish our portfolio and partnerships.
In development
Initial Product Collection
A considered selection of Japanese matcha, tea, vinegar-based beverages and lifestyle products for Singapore.
Planned
Online Retail
A digital destination where customers in Singapore can discover selected products from Japan.
In development
Retail & Wholesale Partnerships
Relationships with retailers, cafés, restaurants, hotels and other businesses across Singapore.
Long-term vision
HOWA Concept Store
A physical destination bringing food, beverages, home and personal care together under one point of view.
05 / Partnerships
Let’s bring
good things together.
We welcome opportunities to work with Japanese brands, manufacturers and suppliers, as well as retail and hospitality businesses in Singapore.
Japanese brandsManufacturersRetailersCafés & restaurantsHotelsCommercial buyers
Brand, supplier and wholesale enquiries